****TLDR Warning. Post is long but hopefully helpful
It’s 2024 and you’ve taken the plunge into the world of detailing—now it’s time to elevate your game for 2025! Here’s your roadmap to enhancing efficiency, resulting in increased profits as you move forward.
Throughout my journey, I’ve had the privilege of mentoring many individuals in building their detailing businesses. As a beginner, you’ll undoubtedly face various challenges, from attracting new customers and selecting cost-effective products to refining your processes. However, one crucial aspect that can transform your business (aside from providing excellent customer service, which I’ve previously covered) is efficiency!
When first starting, it’s not uncommon for even a basic detail to take 4-6 hours or more, especially if you’re committed to delivering high-quality work. Reducing the time spent on each job while maintaining those high standards, we value is your most significant avenue for profit. Remember, labor costs are typically our biggest expense. The goal is to serve more customers in less time, all while upholding excellent quality.
If you were to survey 25 different detailers about their processes, you’d likely receive at least 20 different responses. Some prefer starting with the exterior, while others tackle the interior first; some work from back to front, while others work in reverse. What’s more important than the specific order of operations is consistency and efficiency. Your detailing routine should be comfortable for you. As I mentor, my focus isn’t necessarily on altering how someone details if their approach is effective; instead, I emphasize the importance of performing tasks in the same way each time.
This consistency breeds efficient workflows and enhances your speed. Although some methods may prove more effective than others, there’s no universally “correct” order of operations. Find what works best for you! I recommend a top-to-bottom approach for interior and exterior detailing, as it enhances efficiency—but ultimately, do what aligns with your workflow.
Now, let’s talk about a key point: you must analyze your methods to eliminate inconsistency and inefficiency. How do you achieve that? Here are a few strategies:
1. Document Your Process
Start by writing down each step of your detailing process. Review it regularly and memorize it. Take a critical look at your list, and you can definitely find ways to adjust your methods for better efficiency? Consistency is key; always use a checklist and ensure you follow the same procedure.
Keep in mind that everyone learns differently: some are visual learners, some learn by listening, and others thrive on hands-on experience. You can tailor adjustments to fit your learning style by documenting and assessing your methods. Review this list, record it, or practice it to improve your skills.
2. The Power of Video
In my experience, one of the most effective teaching tools is video—specifically, a video of you in action. Regardless of your preferred learning style, recording yourself can provide invaluable insights. Set up a phone or a GoPro and capture a complete detailing session. Don’t worry about production quality; we’re not creating an Instagram post or YouTube video here.
Once you’ve recorded your detailing process, review the footage with a focus on efficiency. You’ll likely discover numerous areas for improvement, from tool organization to minimizing unnecessary movements. Make note of these observations and take action—whether it’s doing a quick cleanup, adjusting your workflow, or improving your tool placement.
3. Implement Incremental Changes
After identifying areas where you can enhance efficiency, tackle one or two changes at a time. Overhauling your entire routine can be overwhelming and hinder your progress. Focus on manageable adjustments until they become second nature.
By prioritizing efficiency and consistency, you’ll see a significant boost in your profitability. Imagine charging $300 for a full detail that takes 6 hours. After accounting for chemical costs and overhead, you’re netting around $40-$45 per hour—not bad! Now, if you streamline your process and cut your time down by even 2 hours, (which, trust me, is more than manageable) you could potentially approach $75 per hour and increase your daily output from 1-2 vehicles to 3-4!
As you can see, efficiency is pivotal for maximizing your earnings. While there are many areas within your business to improve profitability, refining your efficiency, alongside delivering top-notch customer service, will contribute immensely to your success.
I know this post has been lengthy, but my hope is that it provides valuable insights for your journey. Some of you might think, “This sounds great, but it sounds like a lot of work.” Believe me, I understand. Implementing these changes might disrupt your routine temporarily. But trust me—it’s worth the effort!
I encourage you to give this approach a try. Yes, it might complicate your next detail or two. Still, I promise that if you commit to this process, implement the necessary adjustments, and follow through, you’ll not only become a better detailer but a more profitable one.
Here’s to your success in 2025 and beyond!
—Bobby